Betsy’s love affair with horses started at a very young age and accelerated when her family moved to Manlius where she was able to train with Carol Northrop and Limestone Pony Club. Following a (too long) break to raise a family, Betsy rekindled her love affair as a Sunshine volunteer and schooler. As a board member, she brings to the organization more than 30 years of public relations and marketing experience. She has public relations agency experience as well as in-house experience with more than a decade in the medical  equipment and healthcare industry. She brings to the team an expertise in media relations, crisis communications and internal communications, from strategy development to writing and execution.

Previous to her retirement, Betsy served as Communications Manager for St. Joseph’s Health. She held a leadership role with responsibility for public relations, crisis and internal communication. Prior to joining St. Joseph’s Health, Betsy served as the director of marketing for the North Medical group of medical practices. She also served as the senior marketing and communications manager for Hezel Associates, a nationally recognized education research firm, where she was responsible for increasing domestic and international market awareness, demand, and preference for the firm's portfolio of products and services. Her agency experience includes being part of an award-winning public relations team at Mark Russell Associates. She served as a member of the American Heart Association (CNY) and Limestone Pony Club, along with several other nonprofit organizations. Betsy holds a Master Certificate in Health Care Management from SUNY Empire State College and Bachelor of Science in Business Administration from Le Moyne College.